On the 2nd of October 2026, at 12:00 PM, SCS Centar-Jadro in Skopje will host the presentation of the “Baseline Media Monitoring (April – June 2026) of the communication of the Ministry of Culture and Tourism and six local government units, and of media reporting on local culture,” prepared by Mila Stamenova Burns and Petrit Saracini.
The monitoring report is part of the activities within the project “Creative Work, Public Value: Advocacy for Fair Policies in the Independent Cultural Sector”, developed by Jadro – Association of the Independent Cultural Scene in cooperation with the Institute for Media and Analytics IMA.
The report presents the results of the baseline monitoring of public communication by the Ministry of Culture and Tourism and six local government units: the City of Skopje, Tetovo, Struga, Bitola, Kavadarci, and Strumica, as well as media reporting on the topic of “culture” during the period between the 1st of April and the 30th of June, 2026.
The research presents a quantitative and qualitative analysis of announcements and posts promoting institutional activities, official visits, public events, and cultural happenings. The report’s findings examine how the organization and financial support of cultural programs, festivals, and events by the Ministry of Culture and Tourism and six local government units are reflected in their public communications – specifically on official websites and social media channels – as well as how online media report on the topic of “culture” and the activities of the independent cultural scene.
The research findings from this monitoring-report will be presented by the authors Mila Stamenova Burns and Petrit Sarachini from IMA, while Darko Aleksovski from the Jadro – Association will provide a brief overview of the project and the framework within which this activity is being implemented.
This presentation of the Baseline Media Monitoring (April – June 2026) is being conducted as part of the “Creative Work, Public Value: Advocating for Fair Policies in the Independent Cultural Sector” which is an activity in the frame of the Swiss project Culture for Development, implemented by Heartefact Fund.
