About iM@ - INSTITUTE FOR MEDIA AND ANALYTICS
Mission The mission of the Institute for Media and Analysis
Mission
Goals of the Institute for Media and Analytics – IMA, are:
Goals
- Advancing public communications and culture of communication in media as well as on social networks
- Fostering critical thinking and debating in the media
- Promoting media literacy, as well as ethical journalism in the media
- Advancing cultural pluralism, respecting diversity and promoting inter-culturalism in the media and in the society
- Reducing the harm of disinformation and media manipulation.
Activities of the Institute for Media and Analytics – IMA include:
Activities
Monitoring of media and public communications
Research and analysis of media and public communications
Development of media platforms and communication channels
Production of media content
The mission of the Institute for Media and Analytics – IMA, as a nongovernmental, non-partisan citizen’s association enjoying the freedom of expression – is advancing the democracy and the rule of law, advancing the human rights in public communications, fostering the critical thinking and debating in the media, promoting media literacy and ethical journalism, reducing the harms from hate speech, discrimination, disinformation in the media, promoting cultural pluralism in media and society, and improving the professional standards in media monitoring and analysis.
Goals of the Institute for Media and Analytics – IMA, are:
- Promotion of democratization, rule of law, human rights and freedom of expression that entails responsible expression in the media and in the public, not harmful for the rights of the others
- Advancing public communications and culture of communication in media as well as on social networks
- Fostering critical thinking and debating in the media
- Promoting media literacy, as well as ethical journalism in the media
- Advancing cultural pluralism, respecting diversity and promoting inter-culturalism in the media and in the society
- Advancing professional standards in media monitoring and media analysis
- Reducing the harm of hate speech, discrimination and intolerance in media
- Reducing the harm of disinformation and media manipulation.
Activities of the Institute for Media and Analytics – IMA include:
- Monitoring of media and public communications
- Research and analysis of media and public communications
- Development of media platforms and communication channels
- Production of media content
- Publishing
- Events (promotions, public discussions and debates, conferences, etc.)
- Campaigning
- Training and education
- Civic initiatives